"Can I just buy it? You make the best furniture."
If you already have a woodworking business website and you’re getting quite a bit of orders, congratulations. You’re able to accomplish something that a lot of online entrepreneurs struggle with for a long time.
In fact, many internet entrepreneurs never manage to make any money. That’s how bad things can be in the world of online business. With that said, even if you have a successful online business, you can always take your game to the next level.
Never be content with staying in one place. It doesn’t really matter whether you’re making one $1000, $10000, or even $100000 a month with your woodworking business. There’s always room for improvement. This should be your mindset.
Doing business on the internet is like the life of a shark. If a shark is not swimming around and moving forward, it is slowly dying. The same applies to your business. You have to keep pushing forward, experimenting, optimizing, and really trying to constantly improve.
Otherwise the rest of the internet aka your competition – will catch up to you and it’s only a matter of time before your business withers and dies. It may seem harsh and t downright discouraging, but that’s the way things are online.
This article should serve as a wakeup call. At the very least, these are the six things that you should look into so you can take your business to the next level.
Table of Contents
1. You Need A Good Website
First, you need to invest in a graphics-heavy website. Do note that even if you hire the very best copywriter to come up with all sorts of product descriptions for your woodworking business, they may still fall flat.
People looking for this type of product are looking for images to see what your woodworking products look like. So, give them what they’re looking for. Invest in high-quality photography so that your skills can stand out.
If you’re just starting out, it’s best to simply take photos with your phone or a high quality camera. Make sure the background contrasts well and the lighting is good and aesthetically pleasing. A simple backdrop can easily be acquired from a local hobby store or off Amazon. If all else fails, look to family, friends, or social media and ge a local photographer to helpout.
If your woodwork is small enough to ship, you can head over to a website like Fiverr and send someone your woodwork and they will be happy to take professional pictures of your products. They already have the equipment, expertise, and experience to deliver, expecially if they have great reviews!
2. Make your site responsive
Make sure your website is fully mobile-friendly, or responsive for short. This means your website needs to respond to device screen width and adapt to make it easier to read. This website, for example, evolves from device to device, such as a desktop, a tablet, and a mobile phone. This is simply part of the part of the territory of ownging a website. This is simpler to do than you think, as many modern website builders already incorporate this into their software.
According to the recent marketing surveys, a full 60% of online customers view websites through a mobile device. If you think this is high, just wait. It’s going to get even higher in the future and is rapidly increasing. This is no problem, because if you’re creating your website with any modern website builder like Elementor or Divi, this will be taken care of.
According to some estimates, 90% of all online traffic will be through some sort of mobile device like a smartphone or tablet. This is your cue to make sure that your website is fully mobile friendly (i.e., responsive) regardless of the screen your target users use to check out your website.
3. Content is king
COntent marketing is king, and something you’ll appreciate investing in. While your need for high-quality photos is a no-brainer, you also have to invest in words. Content marketing is not just about positioning your products in the best light possible, but also reaching out to people who talk about your type of product.
Reach out to influencers in your niche. Get them to see the value that you bring to the table. Otherwise, your brand is going to remain isolated. Social media is the biggest marketing opportunity since newspapers came out. If you’re not leveraging it, you may be missing out.
Believe it or not, there are lots of people out there who are already blogging about woodworking products. Get on their radar. Capture their eyeballs through content marketing. Woodworkiing is a very popular niche, and the audience for it is constantly growing. That’s half of the reason we started this website!
Again, a very strong point to consider is that there has to be a tight fit between your website and your social media presence. Your website can neither be an afterthought nor can you go through your social media marketing like a routine.
You can’t just go through the motions. You have to create an experience both on your website and on your social media accounts. This will attract customers to you so you can increase your reach, improve your influence, and get sales gong as fast as possible.
4. Outsource or delegate
It’s a great idea to invest in a virtual assistant for branding outreach. As mentioned above, there’s a tremendous amount of people who are looking to learn more about your business andwood working in general. They’re interested in the types of products you produce, you as a person, and your craft in general.
The problem is you don’t know who they are, and you don’t know what their contact information is. This is where a virtual assistant comes in. Virtual assistants take your worries off of the customers or prospects you may have to talk to so you can focus on what is mst important.
By hiring $30-a-day or less virtual assistants from places like Fiverr, you can go a long way in getting your brand identity out there so you can develop the right online relationships which can translate to better sales.
5. Get Social Proof
Social proof is one of the most powerful assets you can have for any online business. You need to leverage every positive customer experience with your products into a marketing weapon. What does that mean? Every time somebody sends you an email saying that they love your product, ask them for permission to feature that testimonial on your website or social media.
Better yet, ask them in exchange for a discount or a premium to record a video where they give a favorable testimonial about your product. That’s how you play the game. THis is how you make money, and leverage your customers satisfaction and results.
Conclusion
These 5 tips if continuously applied will work wonders for your woodworking business. Do give them a try. Woodworkers, especially successful ones, leveraging the internet, customer reviews, and consistently getting customer feedback have reached up to $50,000 a month simply buy having a woodworking business. That can easily be you too if you have the influence you need and a following to prove it. It doesn’t happen overnight, so be patient with yourself and your business.
